I only recently learned of this short work directed by Joseph Kosinski. While it’s an ad for Nike shoes, which is fine, it’s also a helluva cyberpunk universe he creates in just over two minutes. Information walls, minimalist design, and compelling music by TRS-80, this is one of the best ads I’ve ever seen.
And keep in mind that’s coming from someone who fucking hates advertising.
Kosinski has a lot of cred when it comes to depicting the future, too. Besides this awesome bit, he’s also the director of Tron: Legacy and Oblivion. After watching this, it’s easy to see how he got those jobs.